The Malaysian Rubber Council (MRC) invites advertising and creative agencies to participate in a tender briefing for Global Branding Campaign 2021 for Made-in-Malaysia rubber products.

Only qualified advertising and/or creative agencies are eligible to participate in the tender. The criteria for pre-qualification of Advertising and/or Creative Agencies are as follows:

1. Must be a registered company with Suruhanjaya Syarikat Malaysia (SSM)
   
2. Agency must be established for at least 3 years
3. Experience in handling at least five (5) branding campaigns - provide examples and a brief description of work that you have worked on in the last three years, as below:

Agency Experience & Portfolio



1. Portfolio of Work
Provide examples of past branding campaigns according to:



1. Creative Campaign Experience
Agency to provide portfolio showcasing its experience in branding campaign (provide sample of work, list of clients, markets served). Agency that has international branding campaign experience would be an advantage.


2. Multi-media Advertising Experience
Agency to demonstrate portfolio of experience in various media for advertising. Agency that has experience in both traditional (print, trade, outdoor) and non-traditional media (online & social media) would be an advantage.



2. Project Team
Provide profile and experience and the number of proposed key personnel/engagement team for the project.


3. References
Minimum three client references must be provided. The information must include client’s current contact name, address, phone number and email.



4. Agency must NOT impose any fees to participate in the tender and to present a pitch for their proposal whenever required

Interested agencies will need to provide the necessary supporting documents including an updated company’s profile and portfolio to fulfil the above requirements to Ms Thania Ammanena at thania@myrubbercouncil.com. Due to CMCO, the original deadline which is Friday, 16 October 2020 at 12 noon will be extended to Monday, 19 October 2020 at 5 pm.

The information submitted by the agencies will be verified by MRC and a notification will be sent to the qualified advertising agencies. The agencies will need to confirm their attendance at the agency briefing in advance with MRC personnel, Ms Thania Ammanena. Agencies that are not able to send their representative to attend the briefing will be excluded from the tender process.

Details of the Tender briefing are as follows:

DATE : Monday, 26 October 2020
TIME : 10.00 am
VENUE : Online Meeting for Tender Briefing

The CMEF Spring 2020, originally scheduled on 9 – 12 April 2020, has been postponed twice with the new dates to be rescheduled to 19 – 22 October 2020 due to the prevention and control measures in light of the Covid-19 pandemic. CMEF Spring is deemed as the largest trade show of medical devices, related products and services in the Asia-Pacific region. CMEF serves the entire value chain of medical devices from the source of manufacturing to healthcare service providers and end users. The trade show is covering more than 15,000 products such as medical imaging, IVD equipment and reagents, medical electronics, medical optics, first aid, rehabilitation devices, nursing, telemedicine, wearable devices and outsourcing services.

MRC continues its presence at the show as a country pavilion organizer by hosting three Malaysian rubber medical device manufacturers and exporters. The show will be held at the National Exhibition and Convention Centre, Shanghai, China.

MRC Malaysia Pavilion will feature a wide range of innovative and high quality rubber medical devices at the event. Come and visit MRC (MREPC) Malaysia Pavilion at Hall 5.1, Booth T27 at CMEF Spring 2020 to source for quality rubber medical devices from Malaysia.

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MRC participated in the first virtual edition of EVM Asia, hosted by the Malaysia Industry-Government Group for High Technology (MIGHT) in partnership with the Malaysia Automotive Robotics and IoT Institute (MARii). The virtual exhibition was held from 8 – 10 September 2020. The organiser reported that more than 1,000 visitors from 13 countries visited the virtual platform within the three-day period. The event hosted 89 virtual exhibitors representing six countries including Malaysia, Japan, South Korea, China, Singapore and Thailand. Besides MRC, three other Malaysian rubber product manufacturers also participated in the virtual exhibition, namely Kossan Industries, Doshin Rubber Products and Kumpulan Jebco. Apart from the virtual exhibition, the new products platform showcased latest innovation such as electric vehicle charging solutions, RFID products and systems. MRC’s virtual booth featured a comprehensive content of the strengths and capabilities of Malaysian manufacturers in producing a wide range of high quality rubber automotive components. The booth also provided live chat platform for instant communication between MRC’s officers and visitors.