Malaysian Rubber Council (MRC)



Aiming to create long-term stakeholder value through the implementation of an operational strategy that focuses on economy, environment, social and governance whilst aligning with MRC vision and mission.


Embed sustainability in operations strategy in line with the Ministry and Rubber Industry  mission and objective 

Address issues & challenges faced by the stakeholders by Identifying the gap and bridge the challenges 

Incorporate specific strategy to specific target group

Develop a framework to measure the programme’s sustainable impact & outcome


Develop and implement impactful EESG action plan and initiatives to its stakeholders, as well as commit to measuring and monitoring the said initiatives

Adhere to approved sustainability plans and strategic directions, as well as to all applicable laws, regulations, and standards

Address environmental challenges and opportunities in the rubber industry activities

Strengthen social well-being and community relationships

Provide conducive working environment and operate in a healthy, safe, and efficient manner

Maintain effective engagement with all stakeholders

Implement effectual governance structure and practice for sustainable development